Bankwest reimagined its entire banking experience to become a more simple, intuitive digital bank. One that’s more proportionate in customer’s lives.
This evolution led us to, ‘Just Enough Bank’. A new brand platform supported by a new brand design system and integrated campaign.
The campaign celebrates the idiosyncratic things people have more time for now that their banking is more simple and intuitive.
The brand design system builds from the same idea of proportionality, with a new, colourful graphic identity that’s distinctive as it is never-ending.
