To reinforce Telstra’s position as Australia's best mobile network, we created a graphic out of home campaign, built around the idea of four network bars. Working to be as reductive as possible, we paired the four network coverage bars, with four-letter ‘headlines’ of the things you need better network coverage for. The campaign ran nationally with over ten different static executions as singles and pairs, as well as hero motion executions in higher profile, foot traffic areas like airports and shopping centres.